The rental market has done a complete turnaround, with tenants enjoying more choice and flexibility than ever before. A couple of years ago, tenants were lining up for every property, sometimes signing on the spot. Now, the balance has shifted. With more rentals available, tenants can take their time to find a place that truly suits them, and that means landlords need to work a little harder to stand out.

For landlords, I always say: treat your rental marketing like you’re selling the property. A home that looks clean, fresh, and inviting will always get more enquiries. A quick tidy-up of the garden and fixing visible wear and tear can make a big difference. Video walkthroughs are another simple yet powerful way to give tenants confidence in what they’re applying for.
At Watson Integrity, we’re committed to using marketing that works, not just putting up a listing and hoping for the best. Strong photography, video walkthroughs, and targeted advertising are all part of our toolkit to make sure a property catches attention in a busy market. When tenants have more choice, it is the homes that look better online that get the first click, and often the first application.

Tenants today are looking for more than just four walls and a roof. They want homes that feel warm, modern, and functional. Energy efficiency is high on the list, and heating, good ventilation, and quality curtains aren’t “nice extras” anymore, they’re expected. Smart landlords understand why this matters. Meeting these expectations isn’t just about filling a vacancy quickly; it’s about finding the right tenants who treat your property like home and want to stay long term. Ignore these details, and you risk weeks of empty rooms and unnecessary costs.

Pricing is another area where strategy matters. Start with the right rental price from the beginning rather than aiming high and watching your listing sit still for weeks. The best price is the one that gets quality tenants through the door quickly, as delays often cost more than a small adjustment ever would.

Looking ahead, the rental market always gains momentum as we move toward spring, making now the perfect time for landlords to refresh and prepare. Those who invest in strong presentation and realistic pricing will stay ahead of the curve. The market is changing, but when both landlords and tenants find the right match, everyone wins.
 
If you have any questions about property investment, I am always happy to chat over the phone or meet for a coffee.
 
Audrey Grinter, Property Management Advisor – Watson Integrity